Aurobindo OG is a joint venture between textile giant Aurobindo Limited and Japanese OG Corporation to manufacture high-quality nonwovens. The company launched five new brands at Nonwoven Tech Asia 2016, currently underway in Mumbai. Brands target the bag-house filtration sector. In an interview with Fibre2Fashion.com, Amir Akhtar, CEO of Arvind OG Nonwovens elaborated on their showcase.
Q: Please tell us about your showcase at the ongoing Nonwoven Tech Asia 2016.
A: We launched five new nonwoven brands for the bag-house filtration sector at the Nonwoven Tech Asia fair in Mumbai. They are Fiberlox, Duotech, Checkstatic, Glasstech and Mircofelt.
Q: What is the USP of your newly launched brands?
A: 1. Fiberlox - Normally, when we make filter media, we put a scrim in between. In Fiberlox, we do not put a scrim and we use that scrim to put up fibre. So, we get improved cleanability and reduced particulate emissions. 2. Duotech - We have a PTFE lamination on the filter media which gives a longer filter bag life and a near-zero particulate emission. 3. Checkstatic - Here it is about a good resistance to static electricity. So it minimises explosion risk and it can handle high temperature. 4. Glasstech - It's a woven glass fabric with PTFE lamination for extended flex fatigue resistance. 5. Microfelt - It uses micro fibres, which are fibres that improve pressure drop management and resistance to blinding. These are the high-value brands which launched for the Indian market after a lot of experiments.
Q: How much business do you plan to gain from Nonwoven Tech Asia 2016 through these products?
A: We are extremely excited to meet the relevant end-users, OEMs, bag makers and opinion builders at Nonwoven Tech Asia 2016. We got a very encouraging response to the launch of these five brands. Over some time, they will generate sizeable revenue for Arvind OG.
Q: What were the individual roles of Arvind and OG Corporation behind the launch of the five new brands?
A: Arvind OG is a joint venture between Arvind and OG Corporation of Japan. Both partners have contributed equally to this.
Q: What latest technologies have been used to make the above brands?
A: We have custom-built state-of-art needle-punching technology and a full range of finishing machinery, for manufacturing these branded media for the hot gas filtration industry. This technology was acquired through technological collaboration with Kureha, Japan.
Q: Who are your potential competitors?
A: We have Indian as well as International players in this segment. However, we are the only felt manufacturer offering such a wide range of branded felts.
Q: What will be the pricing for the five brands?
A: Our prices will be competitive. At the end of the day, prices are determined by the market. However, one thing is for sure - we are not in the mass segment.
Q: What branding and marketing strategies do you plan to adopt for these brands?
A: The products that we offer will be highly visible brands. These will be backed- up with technical services and complete support.
Q: Please share details of your investments. How soon do you expect a return on it?
A: These brands came to Arvind on account of Andrew Industries acquisition in India. Therefore investment in these brands has been made over a very long period. These will be monetised over our regular business over the next few years.
Q: Is there any other application you target for these brands than filtration?
A: These five brands are specifically created for the bag-house filtration industry.
This interview is courtesy of FIBRE 2 FASHION
Source: Online/NAN
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