Effective May 1st, Ludwigsburg-based filtration specialist MANN+HUMMEL appointed Géraldine Tenten as Chief Marketing & Communications Officer (CMO). The French-born Tenten reports directly to Kurk Wilks, President and CEO of the MANN+HUMMEL Group.
Géraldine Tenten will be responsible for strategic objectives in the areas of branding, marketing, and communications. Her areas of responsibility also include the implementation of digital platforms for customer relationship management. Tenten has more than two decades of experience in developing marketing and communications strategies and implementing brand-to-demand engagement models. In various leadership positions, she was responsible for growth strategies, brand awareness, and digital transformation, most recently at IBM as Vice President and CMO for Europe, the Middle East, and Africa.
Géraldine Tenten has set herself ambitious goals for her new role: “I am looking forward to bringing my knowledge and experience to MANN+HUMMEL so our brand and customer engagement system delights customers at each step of their journey for cleaner mobility, cleaner air, cleaner water, and cleaner industry.”
“I am pleased that with Géraldine Tenten we have been able to recruit an experienced leader with proven success and expertise in the areas of marketing, communications, and digital transformation," says Kurk Wilks, President and CEO of MANN+HUMMEL. "She will further establish our company as a global leader in filtration and drive the transformation of our organization focusing on developing new business opportunities and customer experience for MANN+HUMMEL.”
Géraldine Tenten succeeds Gudmund Semb
Géraldine Tenten succeeds MANN+HUMMEL’s long-standing CMO Gudmund Semb, who is retiring. “I wish Géraldine every success in her upcoming tasks. She can build on a highly motivated and experienced global team,” says Semb.
Wilks: "I would like to personally thank Gudmund for his excellent and dedicated service to our organization. Over the past four years, he has served as MANN+HUMMEL Group CMO, defining and executing our corporate brand and communications strategy. Alongside his team, he has led the transformation of our digital customer ecosystem through centralized initiatives and platforms. Gudmund's implementation of performance-driven marketing programs, centered on understanding and meeting customer needs and his emphasis on measurable and accountable marketing investments has become company principal. Gudmund has my best wishes for the future."
Source: Online/NAN
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