Nonwoven fabrics are materials made by bonding or interlocking fibers without weaving or knitting. These materials are highly versatile and are becoming increasingly popular in a wide range of industries, including cosmetics. At Asahi Kasei Advance America, we focus on biodegradable cosmetic nonwovens to create positive customer experiences and support company sustainability initiatives.
When selecting nonwoven fabrics for cosmetic applications, consider the following:
User experience: Cosmetic products affect the skin and makeup application. Selecting a nonwoven that meets consumers’ priorities is vital to help it succeed in the market. For example, a nonwoven makeup applicator may be durable, but consumers won’t want to use it if it’s not soft.
Application use: Different cosmetic applications have different needs. While flexibility may be the top priority for one use case, bacterial protection may be vital for another. Consider the purpose of the product and what functions are essential to its success when choosing a nonwoven.
Sustainability: The beauty and cosmetic industry involves many disposable products that often end up in landfills. With more social pressure worldwide to adopt sustainable products, you should consider eco-friendly design when selecting nonwovens. At Asahi Kasei Advance America, we offer a series of plant-based products — Bemliese™ and ECORISE™ — that can reduce environmental impact while maintaining an enjoyable user experience.
Source: Online/NAN
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